Richard Ayling on How to Become Superhuman, Master the Mind & Body, and Influence the Autonomic Nervous System

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How to become superhuman… Hold on a minute. What does that even mean? Are we talking about some kind of product here? Or maybe witchcraft? Or wait, possibly… magic?

While I understand there might be some kind of skepticism around the title and the topic of the interview, the method that is being talked about – The Wim Hof Method – is a scientifically proven method that works for real and has nothing to do with a particular product, witchcraft, or magic.

The benefits of practicing it are almost immediate, and yes, joking aside, over time, it can make you seem superhuman to others. Best of all, it doesn’t require you to buy anything at all.

So, what is this method? Who is Wim Hof? And who is our guest on the show here, Rich Ayling?

Rich Ayling is a life coach who, after battling an unstable lifestyle and being diagnosed with a debilitating autoimmune disease – ulcerative colitis, started to shift his life around.

In his own words, “perhaps the most powerful moment on my journey came with the discovery of the Wim Hof Method, where my ability to take control of my entire health and wellbeing was realized.” 

Something which he found out about through the fascinating interview of Wim Hof on the Tim Ferriss Show.

Wim Hof

Wim Hof, also known as the Iceman, is a Dutch daredevil currently holding a whopping 26 world records.

While this interview does not focus on Wim Hof’s life but more around the method he founded, if this topic sparks any curiosity in you, I highly recommend that you check out the VICE Documentary about Wim Hof.

As Rich mentions throughout the interview, it is quite fascinating and inspiring.

Rich became one of the first international Wim Hof instructors, whereafter he founded Re-Align Coaching.

This is where he holds events and offers services such as one-on-one coaching sessions, in-company training, public speaking workshops, and Wim Hof Method workshops.

He specializes in mindset, movement, breathwork, and flow.

Richard Ayling and Wim Hof

While we dive deep into the Wim Hof Method throughout the interview, how it works, why it works, and what it does to the body, the method itself isn’t anything complex, consisting of a breathing technique and cold therapy.

Now, as simple as that sounds, and as much as many might think that it can’t possibly be so easy to heal ourselves through something like that, the depth and benefits of the method go far and beyond.

The breathing technique has been scientifically shown to: strengthen the vagus nerve, improve the immune system, alkalize blood, increase the efficiency of O2 use, increase energy production, control the nervous system, enhance athletic performance & recovery, and a whole lot more.

Whereas cold therapy has scientifically been shown to: improve the immune system, activate brown fat, improve sleep, improve mood, increase metabolism, increase creativity, decrease inflammation, and again, a whole lot more. All of these benefits Rich will touch upon throughout the interview.

Gradually, through the years, we have been made to believe that modern medicines are the only option for us when we feel sick. Slowly, we have forgotten our own inner human abilities.

We spend an awful lot of money on medicines and drugs, while we hold the great potential to heal within ourselves. All medicines? No, I am not saying medications do not have their functions and roles, but they are most definitely overused. We rely too much on them and grab for them too quickly, forgetting and weakening our own inner capabilities. Medicines are not always the best solution, and in fact, many times do more harm than good.

All modern medication has side effects. Antibiotics have been found to cause immune system damage and reduce brain cell growth. Painkillers have been shown to increase the likelihood of a heart attack. Sleeping pills have been shown to increase the risk of cancer and early death. And anti-depressants cause decreased sex drive, anxiety, sleeping problems, and headaches.

This is just to name a few of the many drugs we have out there. It’s a circle you can quickly get stuck in, where it fixes one thing but destroys another. In the end, medication is not a long-term solution.

Maybe it’s time we start listening once again to our body, and dig within its resources and abilities instead of reaching too fast for that painkiller.

This most fascinating interview with Rich introduces you to a method that could resolve most of your medication needs and change your life in the most astounding way – a way that has, once again, been proven by science to work.

Additionally, Rich talks beautifully about some very insightful and wisdom-filled topics throughout the interview. The work he does as a life coach is phenomenal and this flows out in our talk. If you ever get the chance to meet him or join one of his workshops or retreats, I can only recommend it strongly.

Now, please enjoy this interview with Richard Ayling on how to become superhuman.


  • – Inside the Superhuman World of the Iceman (Vice Documentary) (Wim Hof first caught the attention of scientists when he proved he was able to use meditation to stay submerged in ice for 1 hour and 53 minutes without his core body temperature changing. Since then, he’s climbed Mount Everest in his shorts, resisted altitude sickness, completed a marathon in the Namib Desert with no water and proven under a laboratory setting that he’s able to influence his autonomic nervous system and immune system at will.)
  • – Addiction to Technology is Ruining Lives – Simon Sinek on Inside Quest (Author and TED speaker Simon Sinek talks with Tom Bilyeu on Inside Quest about millennials and how addiction to technology is leading to addiction and costing them relationships, jobs and personal satisfaction.)


  • – Wim Hof Method 10-Week Video Course (Filmed in and around Wim’s cabin in snowy Poland, the Classic 10-week course is the first video course we created. It’s a no-frills exploration into the Wim Hof Method, with the creator, Wim Hof, as your companion and guide.)
  • – Wim Hof Method – Free 3 Part Video Miniclass (Experience the incredible effects of the Wim Hof Method for yourself.)
  • – The Science behind the Wim Hof Method (What “The Iceman” Wim Hof is capable of was long viewed as scientifically impossible. It wasn’t until the first Radboud University study in 2011 that things really kicked off. The study showed that by using his method, Wim was able to voluntarily influence his autonomic nervous system – something which until then was thought impossible.)
  • – Autonomic Nervous System (Wikipedia) (The autonomic nervous system (ANS), formerly referred to as the vegetative nervous system, is a division of the nervous system that operates internal organs, smooth muscle and glands.)
  • – Inflammation (Wikipedia) (Inflammation (from Latin: inflammatio) is part of the biological response of body tissues to harmful stimuli, such as pathogens, damaged cells, or irritants.[1][2] It is a protective response involving immune cells, blood vessels, and molecular mediators.)


  • – The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.)

Coming soon.

Coming soon.

If you feel that you’ve gained some insights and lessons from this interview, and you are curious to see what else we offer at The IPS Project, check out The IPS Academy, where we offer online courses taught by guests here on The IPS Podcast.

Learn more about essential life topics, such as mental health, relationships, the mind, and the body and the brain, through fun and interactive courses. Simply go to

What is also interesting to note is that all the courses are quite affordable, as we at The IPS Project do not want money to stand in the way of bettering one’s life. Each course has a few lessons to try for free, so you get a taste of what the course is like.

We have countless reviews from other students so you can see what others think, and there is a 30-day money-back guarantee if you end up not liking the course. Again, check them out at

FOLLOW Richard Ayling

Coach & Facilitator

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